Laura Crosswell holds a joint appointment between the Reynolds School and the Nevada School of Medicine. Her research focuses on the cultural implications of consumerism and persuasive texts. She often uses advanced eye-tracking technology to examine the physiological and psychosocial influences of media content. Her work specifically concentrates on the politicized and commercialized mechanisms of public health messaging.

Laura earned her doctorate degree in Media and Public Affairs from the Manship School of Mass Communication at Louisiana State University. She has a master’s degree in Communication from the College of Charleston and a bachelor’s degree in Communication and Media Studies from Clemson University.